Nutrition coaching that fits your real life — not the other way round.
A fully personalised nutrition and training plan, a qualified coach, and on-demand support — delivered through an app you'll actually use.
As featured in
We're coaches. We're parents.
We like reading fantasy books, travelling, and eating delicious food. We don't like shitty nutrition advice that leaves people confused about how to get where they want to be.
That's the foundation of No Nonsense Nutrition & Fitness: helping people feel better about themselves by focusing on the factors that really count. We call it "high ROI nutrition" — getting the absolute most from the energy and time you invest. You call it "life-changing" — or at least that's what our clients say.
What our clients are saying
"I dropped 30 kilos, went from XXL clothes to M in 8 months. I stopped snoring and don't need a CPAP machine any more. I'm not self-conscious about my body any more."
"I've lost 15kg in 6 months and have done it in a way that I feel was healthy, not just another fad or quick fix."
"Knowing I can still live my life, attend parties, go to restaurants, travel for work and still lose 10kgs in 6 months is empowering."
"The simple and effective protocols, accurate metrics and monitoring tools along with your weekly encouragement and insights. It really set me up for success. The result is that at 46 I am the lightest and leanest I can remember being. I have even managed to crack a few long-term PBs."
"I'm stronger than I've ever been, leaner than ever and enjoying training for the first time in ages. Most of all I feel empowered and confident that I can do this for life."
"James helped reshape my thinking about food and nutrition, and quite frankly body image and happiness."
How it works
We'll get to know you and your life inside out, then match you with a coach who'll take you through a game plan custom-made for you.
All About You
We'll get to know you and your life inside out. We'll match you with a coach who will take you through a game plan that's custom made for your life.
Action Mode
Your coach equips you with everything you need to make effective, targeted movement toward your destination — then hones the plan to maximise efficiency and success.
With You for Life
You'll finish with a sense of accomplishment. We'll give you the confidence and tools to sustain your best self, no matter what life throws at you.
Based on pre/post client surveys from 100+ clients.
We'll help you become the main character in your life again
No nonsense
We conquer confusion and overthrow overwhelm. Science-backed strategies that work in real life.
We get it
We're busy parents and business owners. We know what it's like to be time-poor, spread thin, and in the weeds.
Future-focused
Results shouldn't cost you your enjoyment of life, relationship with food, or sanity. We'll help you protect all three.
Proven success
The proof is in the pudding (and boy, do we love pudding). We have a community who've achieved and sustained results.
Ready for coaching that actually fits your life?
No fads, no cookie-cutter plans — just a coach who builds around the life you're actually living.
Apply here →